Santa Monica Mountains Cyclery Pays Cyclists to Lose Weight

It’s the time of year again when many people make resolutions to improve their health and fitness. This year, the Santa Monica Mountains Cyclery (SMMC) aims to make it just a bit easier. When a resolute customer buys a bike from SMMC before January 22nd, he or she will have the opportunity to earn $0.10 per mile for every mile ridden on that bike in 2012.

“We know that many people out there want to improve their fitness and maybe lose a few pounds, and we just want to give them a little nudge in the right direction,” says David Kooi, owner of SMMC. “Cycling is one of the easiest ways to exercise. It’s a low-impact sport that eats up calories and builds strength, stamina, and cardiovascular fitness.”

Under the program, participants will log their miles at, a social training website, using GPS devices. Twice during the year, SMMC will reward participants with gift cards for the miles they have ridden. “A simple training plan that consists of 3 rides per week averaging 20 miles per ride will reward the customer with more than $300 for the year. When you can buy a quality fitness bike for $750 these days, that’s significant savings for the consumer,” says Kooi. Participants can earn up to 50% of the original bicycle purchase price.

About Santa Monica Mountains Cyclery: The Santa Monica Mountains Cyclery is located at 21526 Ventura Blvd in Woodland Hills, California, and serves residents of the San Fernando Valley, including Woodland Hills, Calabasas, Tarzana, Encino, Sherman Oaks, West Hills, Agoura Hills, Topanga, Malibu and others. SMMC presents a selection of the finest road and mountain bikes available, as well as quality bikes for getting around town and to and from work. SMMC has an extensive selection of clothing, parts, and accessories – everything you will need to get riding safely, quickly, and stylishly down the road or trail. SMMC also performs bike repair, tune-ups, and maintenance and has a full bicycle fitting studio. More information at or call 818-453-3204.


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